With decades of experience in newsrooms and alongside the media, we advise organisations across Australia and New Zealand, helping them build trust, earn attention, and navigate the moments that define their reputation.
Great PR starts with good judgement.
We help leaders make smart communications decisions. From media opportunities and major announcements to high-pressure moments, we bring newsroom instincts, clear thinking and hands-on support.
Communicate with clarity and confidence. From media interviews to crisis situations we prepare leaders to stay composed, deliver their message and perform under pressure.
The right story deserves the right audience. We find the angle, shape the story and put it in front of the right journalist, earning attention that's grounded in trust.
Reputation is built long before a crisis. We work alongside CEOs, founders and leadership teams through the moments that matter, providing trusted advice, sharp judgement and practical support.


Every organisation has a story. The right one builds trust, earns attention and changes the conversation. Here's a look at some of the work we've helped bring to life.

Beervana & Visa Wellington On a Plate
How Thorn PR helped shape the national story behind Wellington’s flagship food and drink festivals — and delivered measurable economic impact.

AI and PR: The Yin and Yang of Modern Reputation
As AI search grows, PR is becoming critical to brand visibility. Learn how media coverage, thought leadership and reputation influence AI recommendations.

Positioning Hnry as the leading voice for sole traders across Australasia.
Discover how Thorn PR helped Hnry become the leading fintech for sole traders across Australasia—driving 85+ media stories, boosting brand visibility, and positioning its CEO as a trusted expert in tax and self-employment.
Our team has placed more than 1000 stories, created global headlines and worked with some of the world’s biggest brands, including Marvel, FIFA and Disney.

An award-winning broadcaster turned senior government advisor, Jacinda has spent over two decades in media and communications. She founded Thorn PR in 2019 to build the kind of PR agency she always wanted to work with — no spin, no ego, just smart people doing great work that matters.
She’s worked in newsrooms, political offices, and behind the scenes of some of New Zealand’s most high-profile media moments. Her specialty? Sharp strategy, strong storytelling and telling it straight.

Hannah is a communications consultant who has honed her skills across in-house and agency roles in the UK and New Zealand. A chatterbox from the moment she could talk, Hannah is a naturally curious person with a deep love of stories, which she has turned into a full-time job - handling media and influencer relations, and creating content that digs a little bit deeper.
Driven to find the ‘why’, Hannah lives to write and channels her passion for storytelling through her very own podcast - Girls Without Degrees - which dives into career paths for those who choose not to pursue higher education and focus on real-life experience instead.