With teams in Melbourne and Wellington, we work across Australia and New Zealand to help brands tell better stories - the kind that connect, cut through, and create lasting impact. We partner with innovators, disruptors, and big thinkers to build trust, grow visibility and shape influence.
From media campaigns and product launches to crisis responses, we lead with strategy and back it with substance, always putting people at the heart of the message.
Done right, PR is a game-changer.
PR is one of the most valuable things you can invest in. It builds trust, sharpens your brand, and opens doors. We keep things personal, clear, and collaborative; no fluff, just smart strategy shaped by real newsroom and media experience.
We’ll help you own the mic or camera and deliver your key messages with confidence. We also specialise in crisis media training because when the pressure’s on, you want spokespeople who can handle it.
We bring newsroom instincts to every story, crafting media releases and media pitches that shape the news cycle and build the kind of trust that lasts.
Trusted by CEOs and founders, we provide smart, steady advice grounded in real-world experience, whether you need a strategy session, a sounding board or support in high-stakes moments.
Our sweet spot? Newsworthy ideas, sharp communication, and smart storytelling. We don’t do fluff. We do the work that moves the needle.
Positioning Hnry as the leading voice for sole traders across Australasia.
Discover how Thorn PR helped Hnry become the leading fintech for sole traders across Australasia—driving 85+ media stories, boosting brand visibility, and positioning its CEO as a trusted expert in tax and self-employment.
Launching the world’s smartest mousetrap with a mission that matters.
See how Thorn PR launched the world’s smartest mouse trap with Goodnature – driving global media coverage, boosting international sales, and cementing the brand as a leader in smart, humane pest control.
FIFA Women's World Cup 2023
How you do you implement a successful media strategy during a major, global event? Here's how we put Wellington on the world stage during the 2023 Women's World Cup.
Our team has placed more than 900 stories, created global headlines and worked with some of the world’s biggest brands, including Marvel, FIFA and Disney.
An award-winning broadcaster turned senior government advisor, Jacinda has spent over two decades in media and communications. She founded Thorn PR in 2019 to build the kind of PR agency she always wanted to work with — no spin, no ego, just smart people doing great work that matters.
She’s worked in newsrooms, political offices, and behind the scenes of some of New Zealand’s most high-profile media moments. Her specialty? Sharp strategy, strong storytelling and telling it straight.
Hannah is a communications consultant who has honed her skills across in-house and agency roles in the UK and New Zealand. A chatterbox from the moment she could talk, Hannah is a naturally curious person with a deep love of stories, which she has turned into a full-time job - handling media and influencer relations, and creating content that digs a little bit deeper.
Driven to find the ‘why’, Hannah lives to write and channels her passion for storytelling through her very own podcast - Girls Without Degrees - which dives into career paths for those who choose not to pursue higher education and focus on real-life experience instead.
Morgan Spencer is a PR consultant who blends sharp strategy with a love of words. She turns sparks of ideas into campaigns that truly land and last. Known for connecting with the right people at the right time, Morgan builds real relationships that cut through the noise. Quick-thinking and clear with her messaging, she thrives under pressure – especially when turning a crisis into a chance to lead the narrative.
With experience across agency roles, Morgan works with brands big and small to craft sharp messaging and stories that stick. She’s fascinated by how the right words can shift perception and spark emotion.