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People-first.
Strategy-led.
Story-driven.

We’re a PR agency built on relationships, not spin.

With teams in Melbourne and Wellington, we work across Australia and New Zealand to help brands tell better stories - the kind that connect, cut through, and create lasting impact. We partner with innovators, disruptors, and big thinkers to build trust, grow visibility and shape influence. 

From media campaigns and product launches to crisis responses, we lead with strategy and back it with substance, always putting people at the heart of the message.

Let's talk

What we do

Done right, PR is a game-changer.

PR is one of the most valuable things you can invest in. It builds trust, sharpens your brand, and opens doors. We keep things personal, clear, and collaborative; no fluff, just smart strategy shaped by real newsroom and media experience.

Media training

We’ll help you own the mic or camera and deliver your key messages with confidence. We also specialise in crisis media training because when the pressure’s on, you want spokespeople who can handle it.

Media relations

We bring newsroom instincts to every story, crafting media releases and media pitches that shape the news cycle and build the kind of trust that lasts.

Straight-up strategy

Trusted by CEOs and founders, we provide smart, steady advice grounded in real-world experience, whether you need a strategy session, a sounding board or support in high-stakes moments.

Our clients have featured in

Project spotlight

Our sweet spot? Newsworthy ideas, sharp communication, and smart storytelling. We don’t do fluff. We do the work that moves the needle.

All projects
July 21, 2025
1
min read

Positioning Hnry as the leading voice for sole traders across Australasia.

Discover how Thorn PR helped Hnry become the leading fintech for sole traders across Australasia—driving 85+ media stories, boosting brand visibility, and positioning its CEO as a trusted expert in tax and self-employment.

See this project
July 21, 2025
1
min read

Launching the world’s smartest mousetrap with a mission that matters.

See how Thorn PR launched the world’s smartest mouse trap with Goodnature – driving global media coverage, boosting international sales, and cementing the brand as a leader in smart, humane pest control.

See this project
September 18, 2023
1
min read

FIFA Women's World Cup 2023

How you do you implement a successful media strategy during a major, global event? Here's how we put Wellington on the world stage during the 2023 Women's World Cup.

See this project

Client love

Thorn PR always does their homework - arriving with smart research and a sharp understanding of how a journalist might dissect a story. They’ve been open, collaborative, and willing to explore different content approaches. On top of that, they’re just genuinely lovely to work with: warm, kind, and incredibly well-connected. Their insight into the wider PR landscape has been invaluable in helping us see the bigger picture.

Pearl Dupont
,
Real Estate Marketing Manager

The biggest impact we’ve seen is in our brand awareness and legitimacy. Being featured in major news publications regularly means potential business partners are seeing our achievements and opinions out in the world. While it’s not an easy thing to measure, Evenx has grown its number of professional partnerships during our time with Thorn PR, and having our company represented well in the media has definitely helped those deals go through. I’d highly recommend Thorn PR to any company, especially in the tech space. They’re a talented, collaborative partner with a great sense of humour, smart advice, and real experience helping companies like ours share their stories in an authentic way.

Justin Rypma
,
Tech Marketing Manager

We’ve gotten excellent coverage thanks to Jacinda and her team. They helped us right out of the gate and ultimately landed us the coverage we coveted most: Kia Ora magazine. It’s had the impact we hoped – we’ve been so busy I haven’t had a moment free to write this feedback!

Philip Fierlinger
,
Co-CEO of Upstock

As newcomers to the world of PR, it was really important to have someone of Jacinda’s calibre to hold our hand through the process and to justify the spend to the board. Jacinda worked tirelessly to achieve widespread coverage in all media channels which gave us a level of exposure that our marketing budget alone would not have been able to achieve. We found working with Thorn PR a simple, stressless, economical but most importantly impactful way to stretch our marketing spend and maximise our exposure to influencers and the wider public.

Chris Petersen
,
FMCG Marketing Manager

Right from the beginning Jacinda impressed us with her desire to get to know our people and our ethos on a deep level – this is essential for a brand like HELL. Once the groundwork was done, Jacinda got straight to work delivering clear and measurable results from the get-go. We appreciate the fact that she’s brave enough to tell us when we’re wrong, and we’re thankful that we’ve trusted her with a few big decisions that ultimately came off well!

Ben Cumming
,
HELL
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Meet the team

Our team has placed more than 900 stories, created global headlines and worked with some of the world’s biggest brands, including Marvel, FIFA and Disney.

Jacinda Thorn

Agency Lead

An award-winning broadcaster turned senior government advisor, Jacinda has spent over two decades in media and communications. She founded Thorn PR in 2019 to build the kind of PR agency she always wanted to work with — no spin, no ego, just smart people doing great work that matters.

She’s worked in newsrooms, political offices, and behind the scenes of some of New Zealand’s most high-profile media moments. Her specialty? Sharp strategy, strong storytelling and telling it straight.

Hannah Palframan

PR Consultant

Hannah is a communications consultant who has honed her skills across in-house and agency roles in the UK and New Zealand. A chatterbox from the moment she could talk, Hannah is a naturally curious person with a deep love of stories, which she has turned into a full-time job - handling media and influencer relations, and creating content that digs a little bit deeper.

Driven to find the ‘why’, Hannah lives to write and channels her passion for storytelling through her very own podcast - Girls Without Degrees - which dives into career paths for those who choose not to pursue higher education and focus on real-life experience instead.

Morgan Spencer

PR Consultant

Morgan Spencer is a PR consultant who blends sharp strategy with a love of words. She turns sparks of ideas into campaigns that truly land and last. Known for connecting with the right people at the right time, Morgan builds real relationships that cut through the noise. Quick-thinking and clear with her messaging, she thrives under pressure – especially when turning a crisis into a chance to lead the narrative.

With experience across agency roles, Morgan works with brands big and small to craft sharp messaging and stories that stick. She’s fascinated by how the right words can shift perception and spark emotion.