Telling the story behind New Zealand’s first bilingual For Sale signs
2024 saw New Zealand's first bilingual For Sales signs in Te Reo, and English rolled out nationwide. Here's how we used PR to positively and proactively tell this important story.
People selling their homes with New Zealand’s Tall Poppy Real Estate now can choose to use For Sale and Sold signs in Te Reo.
He Hoko (For Sale) and Hokona (Sold) started going up in neighbourhoods across Aotearoa in April, part of a wider rebrand for Tall Poppy, New Zealand's most innovate real estate company.
Michel Seymour, Tall Poppy’s CEO, describes the introduction of Te Reo signs as part of being a ‘good Kiwi’, and says the response from people across the motu has been incredble.
We worked closely with the Tall Poppy team to tell the story behind the decision to be the first real estate company in NZ to offer bilingual Te Reo signs, which saw us gain positive coverage on Seven Sharp, Stuff, Re:News and real estate media.
An award-winning broadcaster, Jacinda began her career 20 years ago in radio – working as a broadcast journalist for Newstalk ZB and a breakfast radio host for the Mediaworks network.
Inherently curious and driven, she then spent more than a decade in politics, in media and strategy roles, advising Ministers and working in Prime Minister John Key’s office.
Jacinda established Thorn PR in 2019, building the PR agency she had always dreamed of creating – one that does things differently, has no bullshit and puts client success at the heart of everything it does.
Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.
