An award-winning broadcaster, Jacinda began her career 20 years ago in radio – working as a broadcast journalist for Newstalk ZB and a breakfast radio host for the Mediaworks network. 

Inherently curious and driven, she then spent more than a decade in politics, in media and strategy roles, advising Ministers and working in Prime Minister John Key’s office. 

Jacinda established Thorn PR in 2019, building the PR agency she had always dreamed of creating – one that does things differently, has no bullshit and puts client success at the heart of everything it does. 

Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.