Disrupting the future of commuting
Wellington’s FTN Motion makes the world’s most beautiful moped-class e-motorcycles, in the heart of the capital.
“We enjoy how easy and productive it is to work with the team. They are extremely creative and help us shape the best messaging possible – they are also there to support us at any time." Michel Roncara, FTN’s General Manager.
A fast-growing start-up on the cusp of changing micro-mobility forever, Thorn PR has been telling its story since 2021 through targeted national and international media engagement. There are more than 1700 people on the FTN waiting list for their own Streetdog bike, which was just 200 when Thorn PR began working with the award-winning disruptor.
Michel Roncara, FTN’s General Manager, says PR has been instrumental in reaching potential customers and investors in a very short period of time.
“PR has been great for FTN. From the beginning, it’s allowed us to reach a wide audience which has been great validation for the Streetdog, especially in our early days… PR has been our main marketing activity since 2021 and is one of our best choices.” Michel Roncara, FTN’s General Manager.
FTN is a company pushing boundaries in creating an entirely new category and needs its PR to reflect its true personality and that of its co-founders. Michel says that when considering PR, they were looking for a local agency that had done some interesting work with mid-size companies, and Thorn PR stood out.
“We’ve had some incredible experiences, including being interviewed by Seven Sharp at our workshop – but the standout highlight for us is their ability to understand our goals, who are customers are and find the right channels to achieve the best results." Michel Roncara, FTN’s General Manager.
And if you’re wondering what FTN stands for… you can find out when you take a closer look at the bike at FTN’s Haining Street HQ in Wellington.
An award-winning broadcaster, Jacinda began her career 20 years ago in radio – working as a broadcast journalist for Newstalk ZB and a breakfast radio host for the Mediaworks network.
Inherently curious and driven, she then spent more than a decade in politics, in media and strategy roles, advising Ministers and working in Prime Minister John Key’s office.
Jacinda established Thorn PR in 2019, building the PR agency she had always dreamed of creating – one that does things differently, has no bullshit and puts client success at the heart of everything it does.
Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.
