Chris and Bec Kay put everything on the line to establish their family-owned distillery on the Kāpiti Coast, where they make innovative, award-winning spirits with a focus on sustainability.
“We know that Jacinda and her team have got our backs. If something goes wrong, or if an opportunity comes up and we need expert advice – they’re there. Having that sort of relationship with some of the best PR practitioners in the country is significant to us - they treat our brands as if they were their own.”
Our introduction
In 2022, Chris and Bec wanted to take The Bond Store to the next level and had two choices. Hire someone new to run their digital campaigns, or hand it to someone they trust. Chris says working with someone who ‘gets it’ was important to them.
“We had seen first-hand the significant impact the team made through its media work, so it was a no-brainer to choose Thorn PR to lead our online sales and digital strategy.” Chris Barber, The Bond Store.
Credit: Ashley Alexander
Led by the seriously talented digital lead, Odette Coates, we were able to build a multi-channel digital marketing strategy including Google Ads, Email and Paid Social, all while continuing to leverage media campaigns that have led to a direct increase in sales.
When The Bond Store released its brand-new Cocktail Collusion range in 2022, they really saw the magic happen.
“With their bespoke media campaign (achieving coverage in the likes of Kia Ora magazine) and social media and Google Ads campaigns, we achieved incredible national reach - winning new customers and achieving outstanding results for our suppliers and investors… Thorn PR has had a significant impact on our growth – combining media and digital strategies have been an important part of our success."
An award-winning broadcaster turned senior government advisor, Jacinda has spent over two decades in media and communications. She founded Thorn PR in 2019 to build the kind of PR agency she always wanted to work with — no spin, no ego, just smart people doing great work that matters.
She’s worked in newsrooms, political offices, and behind the scenes of some of New Zealand’s most high-profile media moments. Her specialty? Sharp strategy, strong storytelling and telling it straight.
