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Going global in New York
Did you hear about the time we dropped a giant ESC computer key into the middle of New York City?
Going global in New York
Did you hear about the time we dropped a giant ESC computer key into the middle of New York City?
In 2023, we worked with WellingtonNZ and EightyOne to help bring this epic idea to life as part of an international visitor attraction campaign to entice New Yorkers looking for a better work-life balance to consider Wellington, New Zealand's capital city.
The custom built two metre high Esc key landed in New York’s Big Screen Plaza, where curious passersby could press the huge button and be matched with live job vacancies in Wellington. Each person received a “ticket” to find a better life-work balance in Wellington, which included a link to a website showcasing why Wellington is the capital of life-work balance.
Attracting national and international headlines, the Esc(ape) to Wellington campaign saw thousands of jobs advertised to New Yorkers, and some pretty epic new(er) Wellingtonians share their love for not only New Zealand’s capital city but also the country’s capital for work-life balance.
An award-winning broadcaster, Jacinda began her career 20 years ago in radio – working as a broadcast journalist for Newstalk ZB and a breakfast radio host for the Mediaworks network.
Inherently curious and driven, she then spent more than a decade in politics, in media and strategy roles, advising Ministers and working in Prime Minister John Key’s office.
Jacinda established Thorn PR in 2019, building the PR agency she had always dreamed of creating – one that does things differently, has no bullshit and puts client success at the heart of everything it does.
Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.
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