We amplify the voices of Australia and Aotearoa's most innovative brands.
Our team are experts in crafting campaigns and newsworthy stories that get creators, innovators, and disruptors noticed. We partner with brands who value innovation, creativity and focus on purposeful storytelling that resonates and drives results.
Do you want to get adventurous with your PR? Is it time to try something new, disrupt the market and get a little creative?
Going global in New York
Did you hear about the time we dropped a giant ESC computer key into the middle of New York City?
View projectWhen you go on a PR journey with our team we walk alongside you every step of the way. From the foundations - public relations strategy and media training, to ongoing proactive media activity and managing evolving crisis situations we have you covered.
With over two decades of experience, we excel in transforming brand narratives into newsworthy moments that resonate.
We can spot a newsworthy angle a mile away and write proactive media releases and pitches that resonate with journalists and influence the news cycle.
We've managed media for some of the world's biggest brands and events including Marvel and FIFA Women's World Cup Australia & New Zealand 2023™, and our team as been at the heart of award-winning global campaigns.
Our finger is on the pulse of the trans-Tasman news cycle, so if you're a Kiwi brand looking to gain exposure in Australia we can help with that too.
Your brand story matters. Who you are and why you exist drives consumer love and builds awareness.
Every single touchpoint - your website, social media channels, internal channels and owned media - needs to engaging and authentic.
We apply our years of storytelling to create an enduring narrative that sits at the heart of your brand, amplifies your voice and converts sales.
Looking for media training? We’ve got that covered, whether that’s online or in person (and we promise to make it fun!).
We help you get comfortable in front of a mic or camera and nail your key messages so they compete every interview with confidence.
With a proven track record working with CEOs, founders, and government leaders, we’re your go-to team for strategic insights and savvy PR guidance.
From navigating complex challenges and managing risks to steering through crises, we bring expertise, confidence, and a steady hand to elevate your brand's reputation.
The greatest impact we’ve seen in our brand awareness and legitimacy. When being featured in major news publications on a regular basis, potential business partners see our achievements and opinions highlighted regularly. While not an easily trackable stat, Evenx has greatly increased its number of professional business partnerships during our time working with Thorn PR and having our company represented well in the media has certainly contributed to those valuable deals going through. I would highly recommend Thorn PR to any company (especially in the tech space) as a talented collaborative parter with good humour, effective advice, and proven experience guiding organisations like ours into the public eye in ways that are authentic to our brand and the stories we have to tell.
We’ve gotten excellent coverage thanks to Jacinda and her team. They helped us right out of the gate and ultimately landed us the coverage we coveted most: Kia Ora magazine. It’s had the impact we hoped – we’ve been so busy I haven’t had a moment free to write this feedback!
I love the word amplify that you use for describing how you assist brands, as that’s exactly what you’ve done.
With the monthly program of activity, each month saw us building a greater level of brand awareness amongst our target customers. One article in particular that Stuff ran with was picked up by multiple other prime time media outlets. We have had several of our large customers mention they saw the Stuff article and comment very favourably about it. I feel it has given us a great deal more credibility in their eyes as we continue to build our relationship with them.
As newcomers to the world of PR, it was really important to have someone of Jacinda’s calibre to hold our hand through the process and to justify the spend to the board. Jacinda worked tirelessly to achieve widespread coverage in all media channels which gave us a level of exposure that our marketing budget alone would not have been able to achieve.
We found working with Thorn PR a simple, stressless, economical but most importantly impactful way to stretch our marketing spend and maximise our exposure to influencers and the wider public.
Jacinda puts more than 100% into what she does, having both a strategic and creative approach to PR and delivers outstanding results. I’ve worked with Jacinda to launch two national brands, using PR as a critical part of the marketing strategy to create and build brand awareness. Through her work, we’ve been able to build genuine, ongoing and growing relationships with stakeholders and enormous brand value– and we have a lot of fun along the way!
Right from the beginning Jacinda impressed us with her desire to get to know our people and our ethos on a deep level – this is essential for a brand like HELL. Once the groundwork was done, Jacinda got straight to work delivering clear and measurable results from the get-go.
We appreciate the fact that she’s brave enough to tell us when we’re wrong, and we’re thankful that we’ve trusted her with a few big decisions that ultimately came off well!
An award-winning broadcaster, Jacinda began her career 20 years ago in radio – working as a broadcast journalist for Newstalk ZB and a breakfast radio host for the Mediaworks network.
Inherently curious and driven, she then spent more than a decade in politics, in media and strategy roles, advising Ministers and working in Prime Minister John Key’s office.
Jacinda established Thorn PR in 2019, building the PR agency she had always dreamed of creating – one that does things differently, has no bullshit and puts client success at the heart of everything it does.
Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.
Hannah is a marketing and communications consultant, who has honed her skills across in-house and agency roles in the UK and New Zealand. She loves working in social media and digital marketing, using her creative and technical skills to make social accounts shine.
A people person and naturally curious, Hannah lives to write and tell stories, and find the ‘why’. She channels her passion for storytelling through her very own podcast - Girls Without Degrees - which digs deeper into career paths for those who choose not to pursue higher education and focus on real-life experience instead.
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